Supercell's Squad Busters, a MOBA RTS mobile game, achieved 40 million installs and $24 million in net revenue within its first month. While impressive, this pales in comparison to Supercell's previous successes like Brawl Stars ($43 million in its first month) and Clash Royale ($115 million). Furthermore, both spending and installs have shown a concerning downward trend since launch, peaking at 30 million installs in the first week before dropping significantly.
This underperformance raises questions about potential Supercell fatigue among mobile gamers. The game's strong initial performance in the US, followed by Indonesia, Brazil, Turkey, and South Korea, suggests a global appeal, but the declining metrics are a cause for concern. Competitor Honkai Star Rail's significantly higher first-month revenue ($190 million) further highlights Squad Busters' relatively modest performance.
The similarity of Squad Busters to Supercell's existing game portfolio may contribute to market saturation. While the game itself is well-made, the data suggests a possible market saturation or player fatigue with Supercell's established formula. The long-term success of Squad Busters remains uncertain, prompting further analysis of the mobile gaming landscape and player preferences. For more on successful mobile games in 2024, check out our list of the year's best and most anticipated titles.
