You may have noticed a significant shift in Microsoft's approach during its Xbox showcases, as the company now includes logos for rival platforms like the PlayStation 5. This change reflects Microsoft's broader strategy to bring its games to multiple platforms, a trend that has become increasingly evident in recent months. For instance, during the January 2025 Xbox Developer Direct, the PlayStation 5 logo was prominently displayed alongside Xbox Series X and S, PC, and Game Pass at the conclusion of segments for Ninja Gaiden 4, Doom: The Dark Ages, and Clair Obscur: Expedition 33.
However, this wasn't always the case. At Microsoft's June 2024 showcase, Doom: The Dark Ages was announced for PlayStation 5 shortly after the event, with subsequent trailers featuring the PS5 logo. In contrast, games like BioWare's Dragon Age: The Veilguard, the Diablo 4 expansion Vessel of Hatred, and Ubisoft's Assassin's Creed Shadows were announced for Xbox Series X and S and PC, without mention of the PS5.
Sony and Nintendo, on the other hand, continue to adhere to a different strategy. Their recent State of Play showcase, for example, did not mention Xbox at all, even for multiplatform titles. Segments for Monster Hunter Wilds concluded with only the PS5 logo and release date, with no mention of PC, Steam, or Xbox. Similarly, Sega's Shinobi: Art of Vengeance was shown for PS4 and PS5, despite its availability on PC via Steam, Xbox Series X and S, and Nintendo Switch. Metal Gear Solid Delta: Snake Eater and Onimusha: Way of the Sword followed suit.
Sony's approach remains focused on reinforcing its consoles as the primary platform for its gaming business, a strategy that has proven successful over the years. Microsoft, however, has openly embraced a change in its marketing strategy to align with its multiplatform gaming approach.
In an interview with XboxEra, Microsoft gaming boss Phil Spencer addressed the inclusion of PlayStation logos in Xbox showcases directly:
When asked if this was a sign of a new era, Spencer emphasized transparency and honesty about where games are available. He noted that discussions about including rival platform logos occurred even during the June 2024 showcase planning, but logistical issues prevented full implementation at the time. Spencer's vision is clear: he wants gamers to know where they can play Microsoft's titles, whether it's on Nintendo Switch, PlayStation, Steam, or other platforms.
Spencer acknowledged that not all platforms are equal, citing limitations on closed platforms compared to open ones, especially in terms of cloud capabilities. However, he stressed that the focus should remain on the games themselves. Microsoft's strategy allows for the development of large-scale games while supporting its native platform, encompassing hardware, services, and more.
Spencer's background in game development fuels his belief that games should be at the forefront, and that making them available on more screens strengthens their impact. He aims to be open and transparent with the gaming community about Microsoft's approach.
Given this, it's likely that future Xbox showcases, such as the anticipated June 2025 event, will feature logos for PS5 and potentially the upcoming Nintendo Switch 2 alongside Xbox branding for titles like Gears of War: E-Day, Fable, Perfect Dark, State of Decay 3, and the annual Call of Duty release.
However, don't expect Sony and Nintendo to adopt a similar approach anytime soon. Their focus remains on promoting their own platforms exclusively.
