Strauss Zelnick, CEO of Take-Two Interactive, recently shared insights into the company's strategy for releasing games across various platforms, with a particular focus on the highly anticipated Grand Theft Auto VI. Zelnick revealed that the decision to delay the PC version of GTA 6 will result in a significant revenue loss, approximately 40%, which is typically generated by PC sales. Despite this, Take-Two Interactive remains committed to a staggered release schedule, choosing not to launch the game simultaneously on all platforms.
This approach aligns with the historical release pattern of the GTA series, where the PC version often follows after the console releases. The delay in the PC release is influenced by Rockstar's intricate relationship with the modding community, rather than any decline in sales of the PlayStation 5 and Xbox Series consoles. Consequently, GTA 6 will adhere to this established model, and PC gamers might have to wait until 2026 to play the game, even if the console versions are released in the fall of 2025.
The anticipation surrounding GTA 6 extends beyond Take-Two Interactive. The game's initial teaser shattered several YouTube records, underscoring the immense excitement within the gaming community. There is a strong expectation that GTA 6 could be the first title to break the psychological $100 price barrier, a move that could set a new standard in the industry and potentially benefit other companies and studios.
