Capcom is exploring generative AI to streamline the creation of the vast number of design concepts required for its game environments. The escalating costs of video game development are pushing publishers towards AI tools, despite controversy. Activision, for example, faced criticism for allegedly using AI in Call of Duty: Modern Warfare 3 cosmetics and loading screens. EA has even declared AI as "central" to its operations.
In a recent interview with Google Cloud Japan, Capcom's Technical Director Kazuki Abe (known for his work on Monster Hunter: World and Exoprimal) discussed the company's AI initiatives. Abe highlighted the immense effort involved in generating the "hundreds of thousands" of unique design ideas needed for game assets, citing even simple objects like televisions as requiring distinct designs, logos, and shapes. This process, he explained, involves numerous proposals—each with illustrations and descriptions—for tens of thousands of objects per game.
To address this bottleneck, Abe developed a system leveraging generative AI. This system processes game design documents and generates design concepts, significantly accelerating the process. The AI iteratively refines its output based on self-analysis and feedback.
Abe's prototype, utilizing models like Google Gemini Pro, Gemini Flash, and Imagen, has reportedly received positive internal reviews. The projected outcome is a substantial cost reduction and a potential quality improvement compared to manual creation.
Currently, Capcom's AI implementation is confined to this specific system. Other crucial aspects of game development, including core gameplay mechanics, programming, character design, and overall creative vision, remain firmly under human control.
