A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a proprietary "reach score" measuring daily brand interactions, placed Pokémon at the top with an impressive 65,578 points.
This "reach score" incorporates data from app usage, game play, music streaming, video views, and manga readership, gathered monthly from 100,000 Japanese respondents aged 15-69.
Pokémon's dominance is particularly evident in the App Games category, where it achieved a remarkable 50,546 points—a staggering 80% of its total score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the surging popularity of collectible card games further boosted Pokémon's reach.
The Pokémon Company's 2024 financial report underscores this phenomenal growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures Inc. under The Pokémon Company (established in 1998), the franchise maintains a unified brand strategy.
