Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already made a significant impact even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early success indicates that Mo.co is on its way to becoming a major hit in the mobile gaming industry.
If you're new to Mo.co, it's a unique blend of a modern millennial social gaming platform and the action-packed gameplay of Monster Hunter. In Mo.co, players take on the role of a stylish part-time hunter tasked with tackling various evil invaders from beyond through contracts. The game's appeal is further enhanced by a wide array of cosmetics and in-game items, which have significantly contributed to the initial revenue spike.
However, after reaching this peak, Mo.co's revenue experienced a decline. This drop might be attributed to the game's current stage in its invite-led soft launch, which may not yet offer enough new content to maintain player engagement and spending. While some might see this as a worrying sign, it could also indicate that the game's potential for further success hinges on the introduction of new content.
Superstitious cellWhy does this matter? Supercell has a reputation for managing its portfolio with a ruthless efficiency that is unconventional in the gaming industry. Instead of spreading their focus across multiple titles, Supercell concentrates on the most promising projects for full launch. This strategy has led to the success of games like Brawl Stars and Squad Busters, which started slow but quickly gained momentum. On the flip side, it has also resulted in the cancellation of promising titles like Flood Rush and Everdale before they could see the light of day.
The question now is whether Mo.co will follow the same path. Given its initial success, Supercell might be keen to see how the addition of new content can reignite player spending and enthusiasm. If all goes well, Mo.co could soon be available on major storefronts.
While Mo.co remains in its closed state, gamers eager to stay ahead of the curve can explore our top feature, "Ahead of the Game," which highlights great early access games available on mobile.
