World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz is taking its marketing to a whole new level—a real-life, cross-country tank journey! A decommissioned tank, decked out in vibrant graffiti celebrating the recent Deadmau5 collaboration, is touring the United States. The journey kicked off in Los Angeles in time for The Game Awards. Rest assured, this street-legal tank poses no threat; it's fully decommissioned. But for those lucky enough to spot it and snap a photo, there's a chance to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a dazzling tank equipped with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.

The sight of a World of Tanks Blitz tank traversing the country is undeniably humorous, a testament to the game's playful embrace of gamification. While some hardcore military simulation enthusiasts might scoff, it's a fun and harmless marketing stunt. Wargaming isn't the first to use this tactic—breweries and others have done similar promotions—but seeing a graffitied tank rolling through your neighborhood certainly brightens a winter day.

If this inspires you to jump into World of Tanks Blitz, be sure to check out our list of current World of Tanks Blitz promo codes for a head start.