As Blumhouse Productions gears up to celebrate its 15th anniversary, they're bringing the 2022 hit film, *M3GAN*, back to theaters with a twist. In a move that's sparked both excitement and controversy, this limited theatrical re-release comes packed with innovative features that encourage audience members to use their smartphones during the screenings.
Under the banner of their Halfway to Halloween initiative, Blumhouse, in partnership with Shudder, will screen *M3GAN*, along with *Ma* and *Annabelle*, for one-night-only events. These screenings will utilize Meta's "Movie Mate" technology, offering a unique interactive experience. Viewers can engage directly with the film's titular character, M3GAN, through a chatbot, and enjoy second-screen capabilities that deliver exclusive content in real-time.
To participate in this interactive experience, moviegoers need only to be present in the theater and DM the Instagram account @M3GAN to kick off the fun. Blumhouse aims to enhance the "second screen" viewing experience, generating buzz and excitement ahead of the eagerly anticipated *M3GAN 2.0*, set for release on June 27.
Fans attending these special screenings can look forward to sneak peeks, exclusive recorded messages from the films' directors and talent, and surprise special appearances in select markets. While this approach is innovative, it raises concerns about its impact on the traditional theatrical experience, which has already faced numerous challenges. Only time will tell how audiences will respond to this new way of engaging with films.
The *M3GAN* screening is scheduled for April 30 across various theaters nationwide, followed by *Annabelle* on May 7, and *Ma* on May 14. *M3GAN 2.0* is slated to hit U.S. theaters on June 27. Whether this experimental approach will become a staple in future screenings remains to be seen, but for now, it promises a unique cinematic experience for horror fans.
