Home News CEO Transition at Perfect World After Layoffs

CEO Transition at Perfect World After Layoffs

by Dylan Jan 23,2025

CEO Transition at Perfect World After Layoffs

Perfect World, the Chinese gaming giant behind popular titles like Persona 5: The Phantom X and One Punch Man: World, is undergoing significant leadership changes. Following substantial layoffs affecting over a thousand employees and underwhelming financial results, CEO Xiao Hong and co-CEO Lu Xiaoyin have resigned, according to a Game Gyroscope report on the Chinese WeChat platform. However, reports suggest they will remain on the board as directors.

Gu Liming, a long-serving Perfect World executive and former Senior Vice President, has been appointed as the new CEO. This leadership transition signals a strategic shift for the company, aiming for a revitalization and a renewed direction. The new CEO's strategies will be closely watched.

Perfect World's Recent Challenges

The company's recent performance has been marked by significant challenges. Extensive layoffs represent a major setback. Revenue from existing games has declined, and even the highly anticipated One Punch Man: World underperformed in international beta testing. The game has remained stagnant since April, with no updates on the App Store or Google Play.

Perfect World anticipates substantial financial losses in the first half of 2024, projecting a net loss of 160-200 million yuan, compared to a profit of 379 million yuan in the previous year. The gaming division is expected to bear the brunt of these losses, with a projected net loss of 140-180 million yuan.

Further compounding the situation, the middle office team has been drastically reduced from 150 employees to a mere dozen. Despite these difficulties, the upcoming update for Tower of Fantasy offers a glimmer of hope for a turnaround. Tower of Fantasy, Hotta Studio's ambitious open-world gacha RPG, has experienced financial volatility but its Version 4.2 update, slated for August 6, 2024, is anticipated to boost engagement and potentially improve financial performance.

Perfect World's newly announced game, Neverness to Everness, has generated considerable pre-registration interest. While revenue generation from this urban-themed open-world RPG won't begin until its 2025 launch (at the earliest), the nearly three million pre-registrations within a week indicate strong player anticipation.

The success of Perfect World's turnaround under new leadership remains uncertain. The coming months will be crucial as the company focuses on key initiatives, streamlines operations, and works towards financial recovery.

For more gaming news, see our coverage of Wang Yue, the open-world ARPG nearing its testing phase.

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