Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

When it comes to world-beating mobile franchises, Candy Crush Saga stands tall, even among giants like Clash of Clans and Angry Birds. Its success is bolstered by substantial corporate backing and a pervasive presence in popular culture, which is about to expand further through an exciting collaboration with the renowned makeup brand, Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the world of cosmetics. Soon, fans will be able to indulge in a range of Candy Crush-themed products, including lipsticks, glosses, and nail polishes. However, the real highlight of this launch, set for February 27th, is the inclusion of a dazzling opportunity: three randomly selected online orders will receive a $10k diamond-encrusted Candy Crush-themed ring.

**Diamonds are forever** This major branding initiative harks back to simpler times, eschewing modern influencer partnerships in favor of a classic surprise-and-delight tactic. By including a diamond ring in three random online orders, the campaign promises to create a buzz and excitement reminiscent of the golden days of marketing.

This move also underscores the evolution of gaming merchandise. Gone are the days when fans could only hope for a simple t-shirt; now, they can aspire to own luxury items like diamond jewelry inspired by their favorite games.

If Candy Crush Saga isn't your cup of tea, don't worry! For those yearning for a nostalgic challenge, consider diving into the retro, super-hard platformer, Jump King. Highly praised by Will Quick with a glowing gold-star review, it's the perfect test of your platforming skills and patience.