Over the past decade, the popularity and demand for LEGO sets have skyrocketed, expanding from a beloved children's toy to a cherished pastime for teens and adults. The range of LEGO sets has evolved to include intricate, detailed models designed for play, display, and even as lifestyle accessories like wall decorations, plants, and flowers that seamlessly integrate into living spaces.
With hundreds of LEGO sets available across various themes, piece counts, and price points, potential buyers often face two main challenges: finding the desired set and securing it at a reasonable price. A significant issue arises when sets are retired by LEGO, a practice that applies even to popular sets to make way for new releases. This has fueled a thriving resell market where prices can be inflated by two to three times the original cost.
LEGO sets are inherently expensive, and prices have been on an upward trajectory for several years. A prime example is the 7,541-piece Star Wars Millennium Falcon, which debuted in 2017 at $800—a price well above the typical '10 cents per piece' rate. Today, the same set retails for $850.
To navigate these challenges, becoming a savvy consumer is key. Here are the best places and times to shop for LEGO sets in 2025 to ensure you get the best deals.
Where to Buy LEGO Sets Online
LEGO Store
4See it at LEGO!
The official LEGO Store is the go-to destination for the widest selection of sets, easily sortable by theme, price, release date, and customer rating. The store's responsive customer service and the LEGO Insiders program, which is free to join, offer numerous benefits. Members can purchase sets before they are available to the general public, receive free sets as spending incentives, and access exclusive sets not available from third-party retailers.
The LEGO Store's point system is particularly appealing: every dollar spent earns 6.5 points, with 130 points equating to $1, effectively giving you a 5% return on your purchases. Additionally, there are times during the year when you can earn double points, enhancing the program's value.
Amazon
2See it at Amazon!
Amazon, along with the online storefronts of Target and Walmart, are excellent alternatives. While they lack the point system and exclusivity of the LEGO Store, they often offer modest discounts on most sets. The LEGO Store typically maintains full retail prices, except during specific sales to clear out inventory.
Target
1See it at Target!
Target accepts LEGO Insider points, though at a less favorable exchange rate, making it important to weigh the benefits of discounts versus points accumulation.
Walmart
0See it at Walmart!
For retired sets, unofficial online marketplaces like Craigslist, eBay, and Facebook are your only options. Be prepared for higher prices, and always contact sellers directly, negotiate, and compare prices to secure the best deal.
Where to Buy LEGO Sets in Stores
Brick-and-mortar stores offer a more tactile shopping experience. While the selection might not be as diverse as online, many prefer the personalized attention and the ability to inspect sets before buying.
The in-person LEGO Store mirrors the benefits of its online counterpart, including the LEGO Insiders program and its point system. These stores also provide interactive experiences like LEGO building stations and minifigure customization areas.
Target and Walmart have dedicated LEGO sections, and their offerings should be compared to the LEGO Store's inventory on a case-by-case basis. Gamestop occasionally stocks gaming-themed LEGO sets, while Barnes and Noble offers lifestyle sets, smaller impulse buys, and Harry Potter sets, aligning with the franchise's status as one of the best-selling book series.
One last note: For recently retired sets, physical stores are your best bet. Even after LEGO officially retires a set, some third-party retailers may still have stock. While it's unlikely, it's worth checking.
When Do LEGO Sets Go on Sale?
LEGO sets rarely go on sale due to high demand, with LEGO preferring to retire sets rather than discount them. However, there are specific times to watch for sales:
- May 4 (Star Wars Day): LEGO often offers double Insider points for Star Wars sets.
- March 10 (Mario Day): In partnership with Nintendo, similar deals are available.
- Clearance Deals: Look for these at the beginning of the year when LEGO retires old sets and launches new ones, prompting third-party retailers to refresh their inventory.
- Holiday Season: Deep discounts are common during Black Friday and Cyber Monday, with Amazon Prime Days in July and October also offering solid opportunities.
Keep an eye on these events for potential LEGO deals to maximize your savings.
