Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly labeled a TV commercial, was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its presentation as a TV ad on YouTube is unusual. This unconventional marketing approach raises questions about Ubisoft's overall strategy for the game's launch. The video effectively highlights the distinct gameplay and fighting styles of the two protagonists, showcasing the beautiful Japanese setting. However, a one-minute cinematic can only offer a limited glimpse into the full game experience. The ultimate verdict will have to wait until release.