Marvel denies AI involvement in the creation of its "Fantastic Four: First Steps" posters, despite fan speculation. The controversy stems from a poster depicting a man seemingly with only four fingers.
The marketing campaign for "Fantastic Four: First Steps" launched this week, including a trailer teaser and several posters shared on social media. One poster, however, sparked debate when viewers noticed a potential finger discrepancy on a man holding a large Fantastic Four flag.
A Disney/Marvel spokesperson, however, refuted the AI claims to IGN. The four-fingered man's missing digit has been attributed to several possibilities: it might be hidden behind the flagpole, a result of poor Photoshopping, or simply a mistake. Similarly, repeated faces could be a result of common background actor copy-pasting techniques, rather than AI generation.
"Fantastic Four: First Steps" - Trailer 1 Stills
20 Images
Despite the official denial, the debate continues, prompting increased scrutiny of future promotional materials. The mystery of the missing finger remains unsolved, leaving room for speculation about post-production errors or other explanations.
The discussion surrounding AI use in this poster highlights the growing awareness and concerns about the technology's role in film marketing.
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