Hyundai partners with Kartrider Rush+ for exciting new collaboration

When it comes to promoting your newest vehicle, if you're a car manufacturer, there are numerous options at your disposal. Perhaps a slick new advertising campaign, a celebrity endorsement, or why not introduce your new car to players in the form of an in-game kart in KartRider Rush+? That's precisely the approach Hyundai has chosen as they once again team up with Nexon's hit kart racer, KartRider Rush+!

The latest collaboration brings the innovative Insteroid concept car, designed by Hyundai Motors Europe Design Center and inspired by the INSTER electric SUV, into the game as a new kart. But that's not all; players can also grab the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme.

To celebrate this exciting partnership, an in-game event will run until April 28th. By using a Boost Shard at least once, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for items through the Starlight Treasure Hunt.

The Insteroid isn't just an in-game kart; it's also a real-world concept car, showcasing Hyundai's forward-thinking design. While it's not likely to roll off production lines anytime soon, it serves as an effective promotional tool, arguably more stylish than the Cybertruck seen in Fortnite.

If this collaboration doesn't pique your interest in KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and see what else has launched in the last seven days.