Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland seemingly paved the way for more celebrity partnerships. However, the addition of Gordon Ramsay, known for his fiery personality on shows like Kitchen Nightmares and Hotel Hell, is a particularly unexpected and exciting development.
In-game, Ramsay will replace Greg, who's supposedly gone fishing. Until the 24th, players can enjoy new content, special events, and more, all thanks to Ramsay's involvement. Humorous trailers highlight his newfound composure, even including an apology to past Hell's Kitchen contestants.
This isn't Ramsay's first foray into the mobile gaming world; he's previously had his own mobile game releases based on his TV shows. However, his appearance in Hay Day further demonstrates Supercell's increasing reliance on celebrity collaborations.
Supercell's strategy of incorporating both fictional and real-life celebrities is particularly intriguing. Given their game's generally older player base, this approach likely aims to broaden appeal and resonate with a wider audience.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics and more!
