Home News Flexion, EA Join Forces to Expand Hit Mobile Games to New App Stores

Flexion, EA Join Forces to Expand Hit Mobile Games to New App Stores

by Jonathan Apr 26,2025

The partnership between Flexion and EA marks a significant milestone in the evolving landscape of mobile gaming distribution. By bringing EA's extensive mobile game catalog to alternative app stores, this collaboration enhances accessibility for gamers who opt out of using Google Play or the iOS App Store. This move signifies a major shift in how large publishers view the potential of operating beyond the traditional giants, Apple and Google.

Alternative app stores have been gaining traction, especially following regulatory changes that have compelled companies like Apple to open their platforms in regions such as the EU. This development has been a hot topic in the gaming community. Flexion, having previously introduced Candy Crush Solitaire to alternative platforms, is once again teaming up with EA to expand the reach of the publisher's mobile back-catalogue.

You might wonder what this shift means for you as a gamer. Traditionally, the mobile gaming market has been dominated by the iOS App Store and Google Play. However, recent legal battles have pushed Apple and Google to reconsider their anti-competitive practices, paving the way for alternative app stores to flourish. This change offers gamers a variety of benefits, including enticing incentives from these new platforms to attract users.

Epic Games Store logoFor instance, the Epic Games Store has set a precedent with its free game program, although the platforms Flexion is targeting might not go to such lengths. Nevertheless, expect more flexible policies that contrast with the stringent rules of Apple and Google.

Looking ahead, EA's involvement in this trend is telling. As a dominant force in the gaming industry, known for acquiring smaller studios, EA's move towards alternative app stores indicates a broader acceptance of this new distribution model. This could signal a smoother transition for other companies considering similar strategies.

While it's not yet clear which specific EA games will be available on these alternative platforms, titles like Diablo Immortal and other Candy Crush games are strong candidates. This expansion promises to bring more choice and flexibility to gamers, reshaping the mobile gaming landscape in the process.

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