As anticipation builds for more news on Grand Theft Auto 6 following the release of Trailer 1 in December 2023, a former Rockstar developer has suggested that no more trailers should be released before the game's launch.
Rockstar released GTA 6 Trailer 1 to record-breaking viewership in December 2023, but since then, fans have been left without any further assets. This prolonged wait has led to a flurry of creative, albeit bizarre, conspiracy theories about the release of GTA 6 Trailer 2. These theories have ranged from counting the holes in Lucia’s cell door net, to bullet holes in the car from Trailer 1, and even analyzing registration plates. The most notable theory has been the ongoing "moon watch," which accurately predicted the announcement date for Trailer 1 but was debunked as a hint at the release date for Trailer 2.
With no clear timeline for the release of GTA 6 Trailer 2, the question on everyone's mind is when it will finally drop. Take-Two's CEO, Strauss Zelnick, hinted that fans might have to wait until much closer to GTA 6’s projected release in fall 2025 for the next glimpse of the game.However, former Rockstar Games technical director Obbe Vermeij, who worked on the series until 2008's Grand Theft Auto 4, stated on social media that he would not release any more trailers if it were up to him. “If it was my call I wouldn’t release any additional trailers,” he tweeted. “There is more than enough hype around VI and the element of surprise is going to make the release only bigger as an event.” In response to a fan's suggestion that Rockstar might only announce the release date without further trailers, Vermeij called it a "boss move."
Despite the first trailer being labeled as GTA 6 Trailer 1, suggesting a sequence of trailers, plans can change. Rockstar might decide to keep the focus on the game's development rather than fueling more speculation with additional trailers.
Vermeij also shared insights on Rockstar's decision-making process, noting that GTA 4 was delayed just three months before its original release date in 2007. He suggested that a similar "decision day" for GTA 6 might occur, potentially around Take2’s August earnings report.
99 Details in the GTA 6 Trailer - Slideshow
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In a March interview with Bloomberg, Zelnick discussed the secrecy surrounding GTA 6’s release date. “The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property," he said, emphasizing the strategy of releasing marketing materials closer to the release window to balance excitement and anticipation.
Mike York, a former animator at Rockstar New England who contributed to Grand Theft Auto 5 and Red Dead Redemption 2, shared on his YouTube channel that Rockstar is deliberately fueling conspiracy theories by remaining silent about the game and the release date for Trailer 2. This approach, he noted, creates allure and mystery, encouraging fans to engage and speculate, thereby generating buzz without any new content.
AnswerSee ResultsYork also suggested that Rockstar is intentionally resisting pressure from fans to announce the release date for GTA 6 Trailer 2, as this silence is a powerful marketing tactic that fosters community engagement and speculation.Zelnick's comments further suggest that GTA 6 Trailer 2, if it is released, might not appear until closer to the game’s planned fall 2025 release, assuming no delays occur. As fans eagerly await more information, they can explore IGN’s coverage on various related topics, including an ex-Rockstar dev's prediction on potential delays, Zelnick’s thoughts on the future of GTA Online, and expert analysis on the performance capabilities of the PS5 Pro for GTA 6.
