Coach and Roblox: A High-Fashion Metaverse Collaboration
Luxury New York fashion house, Coach, is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their "Find Your Courage" campaign. Launching July 19th, the collaboration introduces exclusive virtual items and themed environments.
The partnership will transform game environments with Coach's Floral and Summer Worlds. Fashion Klossette players will discover a daisy-filled design studio, while Fashion Famous 2 features a New York subway-inspired stage amidst pink fields.
Players can acquire both free and premium Coach items. Free items are available through gameplay, while select pieces from the Coach 2024 Spring Collection can be purchased using in-game currency. These items can be used to enhance avatars in the typical fashion show competitions within the games.
Roblox: A Virtual Runway for High Fashion
The collaboration highlights Roblox's growing influence as a marketing platform. While initially surprising, the partnership makes sense given Roblox's popularity among Gen Z, with 84% reportedly stating their avatar's style impacts their real-world fashion choices (according to Roblox's research).
This underscores Roblox's significance in promoting diverse products, from films and games to luxury brands. If Roblox isn't your style, explore our curated lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.
