While Black Friday remains the ultimate shopping event for snagging deals across all categories, the retail landscape has evolved, offering numerous other seasonal sales throughout 2025. With retailers constantly vying for consumer attention, you can find excellent deals on tech, video games, and more, even right now. Whether you're planning to shop online or in-store, marking your calendar with these key sales dates will help you maximize your savings throughout the year.
1. Valentine's Day Sales (Now–February 14)
While not traditionally considered a shopping holiday, Valentine's Day sparks a surge in gift purchases. Retailers capitalize on this by offering discounts from early February until the big day on items like smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, Valentine's Day often features the year's lowest prices up to that point.
See the latest deals:
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2. Presidents' Day Sales (February 13–17)
Presidents' Day, a federal holiday, ushers in the first wave of specific sales. Expect discounts to begin the week before the holiday, which falls on a Monday. Popular categories include mattresses, clothing, laptops, and PCs, with many retailers offering sitewide sales, including Amazon.
3. Tax Day Sales (April 15)
After a lull, Tax Day brings another opportunity for savings as retailers leverage the time when people are receiving tax refunds. Look for price drops on TVs, electronics, and LEGO sets around this date.
4. Star Wars Day Sales (May 4)
Celebrate "May the Fourth" with discounts on Star Wars merchandise, including LEGO sets, movie collections, board games, and collectibles. It's an excellent time for fans to find deals on popular Star Wars games.
5. Mother's Day Sales (May 8–11)
Like Valentine's Day, Mother's Day is another occasion where retailers offer discounts on gift items such as flowers, jewelry, watches, and chocolates. Expect some price reductions, though not as deep as during Black Friday.
6. Memorial Day Sales (May 22–26)
Memorial Day sales kick off around the long weekend, offering discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy will also feature a wide array of sales.
7. Dads and Grads Sales (June 1–15)
June brings a unique blend of sales targeting both graduating students and fathers. Expect discounts on TVs, laptops, PCs, furniture, and electronics. This period is ideal for finding the best deals on gaming PCs and laptops before the summer rush and the first Amazon Prime Day in July.
8. 4th of July Sales (July 1–6)
The 4th of July weekend offers substantial discounts on electronics, including TVs and gaming monitors, along with traditional holiday sale categories like mattresses, appliances, furniture, and clothing. It's also a prime time for deals on summer items like sporting equipment and grills.
9. Prime Day (Mid-July)
Amazon's Prime Day, now rivaling Black Friday, is expected in mid-July, likely starting on July 15 and running through July 16. This event sees participation from numerous retailers, offering an excellent time to buy a wide range of products.
10. Labor Day Sales (August 25–September 1)
Following Prime Day, Labor Day sales offer significant discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. Sales typically start the week before the holiday, making it an optimal time to shop before Black Friday.
11. October Prime Day Sales (Mid-October)
Amazon's "Prime Big Deal Days" in mid-October provide a pre-Black Friday shopping opportunity. Expect deals across various categories, similar to the summer Prime Day event.
12. Black Friday Sales (November 1–30)
Black Friday is the pinnacle of shopping events, with deals starting shortly after October Prime Day and extending throughout November. The best deals often occur on Thanksgiving and the following Friday, with official sales typically beginning the weekend before Black Friday.
13. Cyber Monday Sales (November 30–December 5)
Cyber Monday, starting as an online alternative to Black Friday, has grown to match its counterpart in size and scope. Expect sales to begin on the Sunday of Black Friday weekend, extending through the week as part of Cyber Week.
14. Green Monday Sales (December 8–23)
Green Monday, initiated by eBay, signals the final push before Christmas. Sales stretch until December 24, labeled as "last-minute" deals, offering shoppers a last chance to snag holiday gifts.
15. New Year's Sales (December 26–January 1)
The year ends with New Year's sales, starting just after Christmas. These sales cater to shoppers with returned gifts and cash to spend, offering great deals on older tech items as retailers clear stock for new models. Late December and early January are prime times for buying TVs and gaming monitors.
