Amazon's 2025 Book Sale: Newest Kindle Hits Record Low

As an avid reader, I find picking up a book to be my most accessible and frequent hobby—thanks in large part to my Kindle. I've owned a Kindle Paperwhite for close to a year and use it every single day. Being able to read comfortably at night with its gentle backlight, plus the ease of moving between books in a series, makes my Kindle one of my most valued gadgets.

The main drawback of a Kindle is the upfront cost. Newer models don’t come cheap, and Amazon rarely runs promotions on the devices themselves. That's why the current sale is such a good opportunity—whether you're buying for yourself or someone else. Right now, as part of the Amazon Book Sale, the new Kindle Colorsoft is available with a limited-time 20% discount.

Today’s Top Kindle Deal on Amazon

Lowest Price Ever

Amazon Kindle Colorsoft Signature Edition

Was $279.99 | Save 20% | Now $224.99 at Amazon

Launched in October 2024, the Kindle Colorsoft Signature Edition brings a vibrant alternative to the typical black-and-white models. While most Kindles are ideal for text, the Colorsoft shines for digital comics and graphic novels. Its regular price is $279.99, but this discount brings it down to the lowest price we've seen.

On top of the discount, you can bundle your purchase with three free months of Kindle Unlimited—giving you unlimited access to everything from popular LitRPG titles to a wide variety of graphic novels. You can also opt out of the free trial at the same price. The Amazon book sale also includes many other deals, including Kindle ebooks.

Shop the Full Marvel Collections Sale

Up to 60% Off | See Deals at Amazon

Is Another Kindle a Better Choice For You?

The Kindle Colorsoft is still a splurge, even at this discounted price. If you're shopping for a Kindle but don’t want to spend too much, other models are worth a look. Personally, I’m a fan of both the standard Kindle and the Kindle Paperwhite. The latest versions of both come with adjustable lighting and a Dark Mode, making them great for reading anywhere.

Our Top Pick

Amazon Kindle Paperwhite

The Kindle Paperwhite offers an experience close to reading a physical book—but with a built-in backlight | View at Amazon

That said, these models work best for traditional books. If your main goal is reading digital comics, the Colorsoft remains the better option. Of course, if you're open to alternatives outside the Kindle lineup, many other tablets offer similar features at a much more affordable price.