Beauty made simple for eyes, lips, and face. Join our community to unlock exclusive rewards.
Enroll in Beauty Squad today and enjoy seasonal surprises, festive perks, and limited-time drops!
Welcome to your beauty destination! Discover cult-favorite lip oils, results-driven skincare, and makeup essentials—all in one seamless e.l.f. app experience.
Unleash your glow. This is your hub to explore, shop, and celebrate your must-have e.l.f. staples. Find future favorites with innovative tools like Virtual Try-On, Foundation Shade Finder, and interactive Shoppable Stories.
JOIN E.L.F.'S BEAUTY SQUAD REWARDS PROGRAM
Our completely free loyalty program offers countless ways to collect points—redeemable for full-size products and exciting perks. Beauty Squad members enjoy:
• Earn rewards on every purchase—simply scan receipts in-app.
• Convert points into free makeup, shopping credit, or gift cards from top brands like Target, Amazon, Ulta, Chipotle, Walmart, and beyond.
• Access new launches and promotions before the general public.
• Receive birthday bonuses including complimentary gifts and double points.
• Unlock members-only content like our trending Hot as e.l.f. chart and personalized Squad Sign quiz.*
• Upgrade your tier for VIP benefits like complimentary shipping for Icon status members.
PREMIUM PERKS, NO EXTRA COST
Get first dibs on weekly deals, complimentary gifts with purchase, and special discounts across cosmetics and skincare.
E.L.F. SHOPPABLE STORIES
Stay ahead of trends and uncover your next everyday essentials.
MATCH YOUR PERFECT SHADE WITH VIRTUAL TRY-ON
Experiment digitally with bestsellers to discover your ideal color matches.
SWIPE TO SAVE
Curate your dream collection with our swipe feature. Bookmark clean beauty favorites and build personalized wishlists effortlessly.
INSTANT GUIDANCE FOR IN-STORE SHOPPING
Scan product barcodes at retailers to access virtual demos, how-to videos, and detailed ingredient insights.
NEVER MISS AN UPDATE
Enable notifications for exclusive alerts on limited-edition launches, seasonal sales, and app-only specials.
TRACK YOUR E.L.F. ORDERS
Monitor delivery status and purchase history. Locate nearby stores carrying e.l.f.'s clean beauty range with our store finder.
SPREAD THE E.L.F. MAGIC
Effortlessly share makeup looks and skincare routines directly from product pages or virtual try-on results.
e.l.f. UP! Dive into Roblox’s innovative tycoon adventure—channel your creativity as a changemaker and amplify positive impact!
e.l.f. brings premium beauty to all. Download now—we'll welcome you inside!
