The Battle Cats, a mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary. This enduring success is marked by a new Sengoku-era ad campaign, a blend of historical art and the game's signature humor.
Developed in partnership with R/GA, the "Way of the Cat" campaign immerses viewers in the Sengoku period, seamlessly merging historical elements with the game's signature quirky cat food cans. The cinematic commercials are designed to attract both existing and new players.
Ponos' COO and Managing Director, Seiichiro Sano, stated, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”
For players looking to optimize their feline forces, a Battle Cats tier list is available. The game itself is free-to-play (with in-app purchases) and can be downloaded from the App Store and Google Play. Stay updated on the latest news via the official Facebook page or website.
